PredictAP Names Karo Sadowicz Vice President of Marketing

Developing a robust demand generation program among top priorities.

PredictAP, Inc., the leading AI-powered invoice capture solution designed specifically for the real estate industry, announced Karo Sadowicz has joined the company as Vice President of Marketing as of June 2022.

PredictAP, founded in 2020, launched its flagship Intelligent Invoice Capture™ solution last November as a way to help commercial real estate accounts payable teams streamline invoice processing by reducing manual data entry.

“After successfully going live with several customers over the past year, we’re proud of our product and ready to invest more in marketing programs to generate demand,” said Russell Franks, President and Co-founder at PredictAP. “Karo had been supporting us in an advisory capacity and focusing on go-to-market work and establishing our messaging. We’re excited to bring her on formally and allow her to focus exclusively on establishing a marketing organization to drive future growth.”

Karo Sadowicz is a seasoned marketer with nearly two decades' experience ranging from nonprofit and higher education marketing to B2B SaaS marketing. At PredictAP, she oversees all aspects of marketing, and works closely with the product and customer success teams to ensure consistent messaging, alignment, and engagement across the customer lifecycle.

Her work has spanned content marketing, web design, advertising, editorial strategy, SEO, public relations, social media, product marketing, positioning and messaging, sales enablement, customer marketing, and go to market strategy.